Destinations >> Florence

The capital of Italy’s Tuscany region, and is also regarded as one of the most stunning cities of the world. It’s artistic ambiance might have something to do with that. Florence is the birthplace of the Renaissance and is a treasure trove of art and architecture from that period, which is just part of what attracts millions of visitors to its center every year.

Cheat Sheet

Check into a palace straight out of the Renaissance when you book your room at the luxurious Four Seasons Hotel Firenze — Visit iconic works of art like Michelangelo’s David and Botticelli’s Birth of Venus — Dine on modern Italian cuisine at Il Santo Bevitore — Shop for exquisite works of gold made in the Renaissance and contemporary style from Alessandro Dari

What to bring to Florence

With all the walking and sightseeing you’ll be doing, you will want to pack a pair or two of comfortable shoes. Also, don’t forget sun protection in the summer, and outwear to protect agains the rain and cold in the fall and winter months. You’ll also want to keep some Euros on hand, since some business don’t accept credit cards.

What do do in Florence

Soak up the iconic Tuscan sun and venture out to discover the artistic attractions Florence is famous for. Start your cultural tour at the historic center of Florence, which was named a UNESCO World Heritage Site in 1982. There you can visit the  Piazza del Duomo with the Cathedral of Santa Maria del Fiore; Uffizi Gallery, which is home to the most prominent collection of Italian Renaissance art; and the Palazzo Vecchio. Florence is also one of the centers of Italy’s fashion industry home and legacy labels like Gucci and Salvatore Ferragamo. After all the sightseeing and shopping, dining on the city’s epic food and wine offerings is essential.

What to bring home from Florence

Florence has been known for its master goldsmiths since the Renaissance and there is no shortage of quality gold jewelry to be found in the city. Ceramics are also popular and there are plenty of places to find that boast the traditional wares that come in blues, yellows, greens, and whites. Other popular souvenirs in Florence include locally made perfumes, stationary, and leather.

How it Works in Florence

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